Our specialties include digital marketing strategy, customer acquisition, customer retention, marketing automation, and conversion rate / landing page optimization. Within these specialties, we manage the following channels for our clients; PPC, SEO, PLAs, Affiliate, CSEs, Display, Retargeting, Email, Social Media, App Installs, SMS, Push Notifications, Marketplaces & Direct Mail.
Our Process
Investigation
Our first step with any new client is a deep dive into your business. We need to understand your internal goals and challenges before we customize a digital marketing strategy that aligns with your needs.
Planning and Goal Setting
Based on your internal goals, we put together a plan and timeline with milestones along the way. After reviewing this with you, we proceed to the execution phase.
Execution, Optimization, & Testing
Within the first 30 days we typically have a baseline for the performance of your program, and can project future efficiency and scale. We continue to optimize through rigorous testing and expansion in areas that prove successful.
Measurement and Feedback Loop
Each week we deliver a custom summary report in the format of your choosing, outlining the progress made on your account and the KPI’s most crucial to your business. We also derive insights, call out trends, and highlight opportunities for growth on an ongoing basis.
Profit Maximization
We manage your account as if we owned the business. Our goal is to maximize your profit within your budget. We work with you to develop customer lifetime value models, and implement strategies to maximize that value across your digital marketing channels. This includes granular bid optimizations and budget allocations that all tie back to your internal profit.
Further Scoping
The digital marketing landscape is dynamic and ever-growing. We have our finger on the pulse and will inform you of new opportunities, along with appropriate test plans to wisely deploy new channels.
Ongoing Management, Optimization, and Expansion
We never stop working for you. Even clients who have been with us for a long time know that we are constantly making their accounts more efficient and profitable. Additionally, we will never stop expanding your digital footprint to ensure that you stay one step ahead of your competition and continue to grow your business profitably!